Embrace Adventure with the American Tour Association




ATA

Charting the Uncharted: Fueling American Wanderlust Since 1989

Back in 1989, we launched our first travel guide, a simple book that quickly became a treasure chest of exciting travel experiences. We brought the charm of foreign lands right into the living rooms of Americans and started an adventure that's still unfolding.

From day one, our goal was clear - to inspire travel-weary folks to step out of their comfort zones and explore the world. To help make this happen, we sent scouts to every corner of the globe. Their mission? Find exciting places, sketch out travel routes, and suggest destinations that can wow everyone, from solo travelers to families and tour operators alike.

Melk Abbey

Journeys Beyond Borders: Inspiring American Explorers One Adventure at a Time

When we started, only about 3%, or 6.8 million U.S. citizens who traveled overseas. Today, we've watched that number grow to about 28% or 93 million. We're proud to say that we've been a part of this fantastic journey, encouraging more and more Americans to pack their bags and satisfy their wanderlust. 

But our journey isn't over. Every day, our scouts uncover new hidden gems, adding more must-visit spots to your travel bucket list. So, we invite you keep exploring our guides, and find that next amazing destination that makes your heart race. Get ready for your next adventure, and let's keep exploring this beautiful world together!


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